Given are the tips for newcomer personal trainers.
Set Realistic Goals
You need to set up some realistic goals. It’s alright to dream big but setting unrealistic goals can easily discourage you. In my book getting any clients by a newly qualified PT is a hell of an achievement. Refine your goals every few months. If you noticed you are achieving them early and set yourself more ambitious targets.
Gain Real-Life Experience
A lot of gyms employ personal trainers on zero income terms. You earn only when you have your clients. In most of the cases, you don’t have to pay any rent to the gym. The deal is simple – gyms need personal trainers to assist their client base as PTs need clients. While it may not work for everyone, this system allows you to gain some experience in the gym environment. There is a good chance you will have at least few clients each week. You will learn how to talk to them, how to help them achieve their goals and most importantly you will learn a lot about getting clients from a gym floor.
Learn basic Marketing Skills
You don’t have to be a master marketer but you need to know basic marketing principles to succeed. You need to learn what your customers really want. This will help you to advertise your services in a way attracting more customers. Most of the customers will need help with either weight loss or muscle building. But their real motives go deeper than that. A man wanting more muscles may be fighting through the sense of inferiority while the woman who’s keen on shading few kilograms before summer may want to make that particular woman jealous.
Respond to new Inquiries Timely
The reality is most of the personal trainer do not contact you back in a timely manner. Most of the time it takes them more than 48 hours to get back to you. This is just too long. 48 hours is enough time to search for a new PT who will be willing to respond timely. Make sure that you respond to enquiries as soon as possible. Check your emails daily, ideally open it on your smartphone. That way you won’t miss any opportunities.
You need to work hard to achieve your goals. You need to eliminate distractions in your life. Perhaps even sacrifice something. There is a lot of newly qualified PTs out there – all of them with a similar dream. Only few will succeed. Stay focused!
Don’t Give Up
It is important to understand you won’t become successful overnight. It takes the time to build a client base. It takes the time to learn what works and what doesn’t. Realistically. you won’t see any major results before the first 6 months of running your PT business. It may, however, take few years before you are on the level you wanted to be. Persistence is a key. You never know how close you are to the success. You may be closer than you think.
Apply doer’s Attitude
You may have the finest plan but you won’t succeed without realizing it. In my experience doers are more successful than thinkers even if they lack thinkers knowledge and talent. By doing stuff you learn. You win, you fail, you refine your plan and finally gain all skills required to your success.
Client Retention is Crucial
Customer satisfaction is key to your PT business success. Happy customers not only will stay with you for months guaranteeing steady income stream but also will serve as referrals. Referrals are one of the best ways to get new customers and most importantly it is a free way. You want free, especially at the beginning of your journey.